Urbonaura is your one-stop shop for bold fashion, conscious cosmetics, expressive homeware, and custom tech. This isn’t just shopping. This is culture curated by real people, for real expression.
Fashion. Beauty. Tech. Home. Jewellery.
Get the full Urbonaura experience all in one place. See what makes our shop more than just a checkout. It’s curated culture, delivered.
Streetwear, cultural cuts, and future classics designed for self-expression, not mass conformity. Every piece is made to stand out, crafted with individuality at its core. Members unlock early access, hidden bundles, and full-fit exclusives you won’t find anywhere else.
Tops – Tees, hoodies, long-sleeves
Bottoms – Cargos, flares, skirts
Outerwear – Jackets & statement coats
Sets & Co-Ords – Effortless matching fits
Flow & Form – Body-led pieces, freedom fits
Accessories – Bags, belts, finishing touches
Outfits – Creator-styled full fits (members save more)
Underrepresented beauty brands and lifestyle care you won’t find in high street aisles. No more watered-down beauty or one-shade-fits-all. Pure Aura is expression without limits, products designed for every identity, every ritual and every glow. Members save 15%, unlock limited drops, and access exclusive Aura Kits first.
Face – Cleansers, moisturisers, serums, masks
Colour – Palettes, lips & nails for every tone
Fragrance – Mists, rollers, ritual scents
Crown – Curl, coil & confidence care
Body & Care – Butters, oils, scrubs, self-care
Aura Kits – Bundles for glow-ups & gifting (members get early access)
Scented diffusers, statement pieces, and soft touches — all designed to make your home feel like more than four walls. Mainstream décor often feels generic; Home of the Aura is curated to reflect you. Every product is carefully selected for its vibe, energy, and individuality. Members unlock exclusive décor drops, gifting bundles, and priority access to limited releases.
Living & Space – Diffusers, décor, lighting, accents
Comfort & Care – Throws, cushions, mood-setters
Table of Taste – Drinkware, table & serveware
Print & Vision – Wall art & statement posters
Aura Gifts – Lifestyle bundles with wow factor
From everyday pieces to spotlight statements, Glow Aura redefines what jewellery means in culture. Forget generic fast-fashion chains; these accents are curated to express identity, confidence, and individuality. Whether stacked, solo, or styled in sets, every piece speaks louder than words. Members get first access to collabs, limited runs, and curated Aura Sets designed to save more while making a bigger statement.
Chains & Neckwear – Sleek to statement pieces
Rings – Solo or stacked, bold or minimal
Earrings – Hoops, studs & standout shapes
Wrist & Ankle – Genderless, everyday glam
Aura Sets – Curated combos, member-priced
Tech shouldn’t clutter your life. It should elevate it. Powered by the Aura brings together sound, tools, and upgrades designed for creators and culture lovers who demand more than mainstream gadgets. From daily essentials to pro-level creator gear, every piece is carefully selected for its function, feel and flow. Members unlock bundle discounts, priority delivery, and exclusive Aura Kits built for lifestyle impact.
Sound – Wireless speakers & headphones
Tech Tools – Mics, tripods & lighting must-haves
Everyday Upgrades – Cases, chargers & daily gadgets
Creator Tools – Gear for streamers & makers
Aura Kits – Tech bundles for flow & function
We don’t just clean or customise, we elevate your expression.
Fully Integrated – Everything connects — gift something from our shop, style it with us, then set the scene.
One Hub. Infinite Moments. – From closet to camera-ready — we keep you polished, bold, and unforgettable.
Big brands made fashion grey — same styles, different names. Urbonaura brings back colour, energy, and identity to your wardrobe, home and everyday life.
Wear the Aura is style built for expression, not conformity. From streetwear staples to statement outerwear, every piece is designed to carry culture and individuality into your everyday fit. This isn’t fast fashion — it’s culture woven with meaning.
• Tops — tees, hoodies, and layers for every vibe
• Bottoms — cargos, denim, skirts, and flares
• Outerwear — jackets and coats that make an entrance
• Sets & Co-Ords — complete matching looks
• Accessories — bags, belts, and finishing touches
• Outfits — full-fit bundles styled by Urbonaura creators
Members unlock early access to fashion drops, hidden bundles, and exclusive full-fit styling. More choice, more culture, less spend.
Mainstream fashion copies and fades, Urbonaura creates and lasts. Wear the Aura proves individuality is the real luxury, with fits designed by culture, not algorithms.
Pair Wear the Aura with Urbonaura Services like embroidery, tailoring, or scene styling. From custom fits to cultural setups, your fashion becomes a full lifestyle.
Pure Aura is beauty made cultural, powered by colour, care, and confidence. From skincare to fragrance, every product is chosen to celebrate individuality and expression beyond the mainstream. No watered-down shades, no one-tone solutions, just beauty for every identity.
• Face — cleansers, moisturisers, serums & masks
• Colour — lipsticks, palettes, pigments & nails
• Crown — haircare for every texture
• Body & Care — butters, oils, scrubs & self-care tools
• Fragrance — scents that tell stories
• Aura Kits — curated beauty bundles for gifting & glow-ups
Mainstream beauty lost its soul — Urbonaura brings it back. Pure Aura proves that inclusivity, individuality, and cultural expression are more powerful than trends.
Pure Aura powers Urbonaura Entertainment — from creator transformations to behind-the-scenes styling. Watch the culture, then shop the exact products that bring it to life.
Members unlock early access to new shades, hidden Aura Kits, and exclusive bundle pricing. Glow more, spend less, only with membership.
Home décor meets Pure Aura fragrance. Comfort with atmosphere.
Explore FragranceGlow Aura is jewellery with meaning, from subtle chains to statement rings. Every piece is chosen to amplify your fit, your vibe, and your individuality. These aren’t throwaway accessories, they’re cultural signals that last.
• Chains & Neckwear — statement or subtle, solo or layered
• Rings — adjustable, stacked, minimalist, or bold
• Earrings — hoops, studs & shapes that frame your face
• Wrist & Ankle — bangles, cuffs, and everyday accents
• Aura Sets — curated jewellery bundles for full-fit styling
From the streets to the stage, jewellery has always been more than decoration — it’s a marker of confidence and culture. Glow Aura honours that tradition, turning every detail into a statement.
Pair Glow Aura jewellery with Wear the Aura outfits for complete styling. From everyday subtle flexes to full statement looks, Urbonaura makes sure every detail connects.
Members unlock early access to Glow Aura drops, exclusive bundle pricing, and hidden jewellery sets styled by Urbonaura talent.
Home of the Aura turns spaces into stories. From comfort pieces and tableware to art and gifting, every item is chosen to make home feel like an extension of your style. This isn’t just décor — it’s cultural living, designed for individuality.
• Living & Space — accents, centrepieces, and lighting that set the tone
• Comfort & Care — throws, cushions, and diffusers for daily wellness
• Table of Taste — mugs, serveware, and table accents for hosting
• Print & Vision — wall art, posters, and cultural statements
• Aura Gifts — pre-styled bundles and gifting sets for every occasion
Mainstream homeware is generic — Urbonaura brings culture back into the details. Home of the Aura celebrates heritage, expression, and lifestyle through every piece.
Pair Home of the Aura with Pure Aura fragrances. From diffusers to incense, bring energy, atmosphere, and intention into every corner of your world.
Powered by Aura connects innovation with identity. From sound and creator tools to everyday upgrades and full tech bundles, every piece is curated to make your lifestyle sharper, smoother, and more expressive. This isn’t just tech, it’s culture in motion.
• Sound — speakers, headphones, and audio gear that set the vibe
• Tech Tools — chargers, cables, and gadgets that keep you powered
• Everyday Upgrades — modern essentials that simplify daily life
• Creator Tools — tripods, mics, and kits for content creation
• Aura Kits — curated bundles for a full lifestyle reset
Pair Powered by Aura with Urbonaura Services. From content creators using our kits to stylists running digital setups, the same tools booked through Services are available to you.
Tech is no longer about specs, it’s about enabling voices. Powered by Aura fuels the creator economy, giving independent talent the tools to perform at the level of global names.
Everyday tech doesn’t need to look bland. Powered by Aura essentials are designed to work as good as they look, blending seamlessly into cultural living.
The Aura Edit brings you lifestyle insights and cultural commentary that shape our collections.
Explore The Aura EditShop Bundles make culture simple. From gifting sets to full-fit looks and lifestyle combos, each bundle is designed to save time while delivering style, value, and individuality. One click, complete vibe.
• Everyday Bundles — daily essentials made stylish
• Gifting Bundles — occasion-ready sets wrapped with meaning
• Glow & Garment — outfits paired with beauty and jewellery
• Home Aura Kits — lifestyle packs for comfort and space styling
• Outfit Bundles — full looks styled by Urbonaura creators
The industry sells single products — Urbonaura curates experiences. Bundles reflect how culture really works: outfits, routines, and spaces built as one story, not separate pieces.
Courtier, Noble, and Royal members unlock deeper discounts, free monthly resets, and hidden bundles that bring every category together.
Urbonaura is a cultural retail and lifestyle platform. We offer fashion, cosmetics, homeware, jewellery, tech, and curated bundles — all designed or sourced to represent expression, identity, and real community vibes.
Each section is themed:
Wear the Aura – Fashion & accessories
Pure Aura – Skincare, body care & beauty
Home of the Aura – Home décor, scent, lifestyle
Glow Aura – Jewellery & wearable pieces
Powered by the Aura – Tech tools, creator gear & essentials
Bundles & Style Sets – Curated outfits, home kits, gifting combos
Bundles combine matching or complementary items — like a hoodie, diffuser, and mug — at a discounted price. They’re designed for gifting, styling, or elevating your space in one click.
Style Sets are full outfits handpicked by our stylists — including top, bottom, and accessories. Save when you shop the complete fit instead of individual items.
Currently, we ship across the UK with plans to expand. International customers can sign up to be notified when shipping opens to their region.
Yes — we prioritise local, emerging, and underrepresented creators. Some products come from our in-house labels, others from trusted partners that align with our values.
Bundles = Curated product groups for styling, gifting or saving
Aura Kits = Themed product sets focused on a vibe, ritual, or experience (e.g., glow-up kits, creator kits)
Some apparel and gifting options allow personalisation. Visit our Care & Custom service page for garment customisation and bundle styling support.
AuraDrop features exclusive, limited-run pieces. Once they’re gone, they’re gone — so if you see something you love, cop it while it lasts.
Yes — Urbonaura Members get discounts, early access, gifting perks, and VIP experiences. Join via our Membership tab to unlock benefits across the entire site.
Each clothing item includes a fit guide. For extra help, check our full Size Guide or reach out to customer support for styling tips.
Yes, we accept returns within 14 days of delivery for most items. Read our full Returns Policy for product-specific terms.
