Clean ingredients. Cultural intention. Conscious beauty.
At Urbonaura, skincare is more than skin-deep — it’s energy care, soul expression, and glow rooted in realness.
Mainstream beauty lost its soul. At Urbonaura, we’re bringing it back. Pure Aura celebrates individuality with skincare, scent, and colour from underrepresented voices. For every tone, every mood, every story — you’ll find it here.
From behind-the-scenes makeup looks to full creator transformations, Pure Aura features in Urbonaura Entertainment. Watch the culture, then shop the glow.
Members get first access to new shades, hidden Aura Kits, and exclusive bundle pricing across Pure Aura. Glow more, spend less.
Pure Aura is beauty made cultural. From face care and body rituals to fragrance and colour, every product is handpicked to celebrate individuality. No watered-down shades, no one-tone solutions — just cosmetics and care designed for every identity. Members unlock early access, exclusive bundles, and limited drops you won’t find anywhere else.
From behind-the-scenes makeup looks to full creator transformations, Pure Aura powers the visuals you see across Urbonaura Entertainment. Watch the culture in motion, then shop the exact products that bring it to life.
Watch & ShopYour hair tells a story. From protective styles to everyday routines, Crown Aura provides the tools and treatments to keep that story strong. Each product is chosen to respect identity, health, and heritage — because your crown deserves more than surface shine.
Crown Aura is haircare that honours every strand. From curls to coils, fades to flows, every product is designed to strengthen, style, and celebrate your texture. Forget one-size-fits-all — this is cultural care built for confidence. Members unlock early access to treatments, discounted bundles, and exclusive styling drops.
Self-care isn’t just a trend — it’s a way of protecting your energy. Body & Care brings together products that turn simple routines into meaningful rituals. Every formula and tool is chosen to support wellness, confidence, and culture.
Pair your Body & Care routine with Urbonaura services. From garment care to event styling, our ecosystem makes sure your self-care matches your lifestyle care.
Body & Care is about more than products — it’s ritual. From nourishing butters and oils to scrubs, toners, and tools, every piece is chosen to restore and protect. This is care that feels good, works hard, and respects your whole self from head to toe.
Explore Pure Aura through tags that match your mood:
Glow Loud
Everyday Care
Date Night
Gifting.
Chill & Reset
Scene Stealer
Members get first access to new shades before they sell out, hidden Aura Kits that bundle your favourites, and exclusive discounts across Colour Aura. The boldest looks always land in members’ hands first.
The standout pigments worn by Urbonaura creators and featured in Entertainment are released to members first. Don’t just watch the culture, wear it before anyone else.
Colour Aura is an expression without limits. From lipsticks and liners to palettes, pigments, and nails, every shade is chosen to celebrate identity and amplify confidence. Members unlock early access to new shades, exclusive Aura Kits, and limited edition colour drops.
Pair your Pure Aura picks with Wear the Aura fashion drops for full looks styled head-to-toe. Culture doesn’t stop at clothes or care — it’s all one story.
Pair Fragrance Aura with Home of the Aura. From diffusers to incense, our fragrances connect body, space and lifestyle. Turning any room into a vibe.
Fragrance is more than a smell, it’s memory, mood and self-expression. Fragrance Aura is curated to respect culture and individuality, giving every note a story.
Fragrance Aura is a scent with meaning. From oils and body sprays to incense and room mists, every fragrance is chosen to set moods and tell stories. Members unlock limited-edition scents, exclusive bundle pricing, and first access to seasonal drops.
See how real people use Pure Aura to enhance their everyday rituals. No filters. No fakes. Just beauty that moves with culture.
Each Aura Kit is more than products, it’s a full routine, a gift, or a cultural moment ready-made. Whether it’s self-care Sunday or a last-minute present, Aura Kits make sure expression is always easy, intentional, and premium.
Take your Aura Kits further with Scene by Urbonaura. Pair beauty and fragrance bundles with full event or space setups, creating moments where your look and your vibe match perfectly.
Aura Kits are pre-built bundles made for glow-ups, gifting, and everyday rituals. Each kit combines skincare, colour, fragrance, and care in one easy package, giving you more value with less stress. From quick refreshes to complete transformations, there’s an Aura Kit for every vibe.
Pure Aura is Urbonaura’s curated selection of cosmetics, skincare, fragrance, and body care products — celebrating underrepresented creators and clean, effective formulas.
We focus on what feels good, not just what looks good.
We stock a wide range of:
Face care – Cleansers, moisturisers, serums, masks
Makeup & Colour – Foundation, lip, eye, and cheek colour
Fragrance – Mists, sprays, essential oils
Crown care – Hair oils, treatments & stylers
Body & Care – Scrubs, body butters, everyday essentials
Aura Kits – Curated beauty bundles for glow-ups or gifting
Most of our products are cruelty-free, and many are vegan or naturally derived.
Look for icons and details on each product page — we highlight ingredients and brand values clearly.
We source from independent, culture-driven brands that prioritise clean ingredients, real skin results, and authentic stories.
No celebrity hype — just powerful products with purpose.
Both. We champion local and underrepresented brands — but also carry select well-known names that align with Urbonaura’s values.
The focus is always on quality, ethics, and culture.
Aura Kits are pre-packaged beauty bundles — built for specific routines, vibes, or gifting moments.
Example kits include:
✨ Glow Essentials
💧 Hydration Hero Set
🌬️ Self-Care Sundays Bundle
Many of our items are sensitive-skin friendly, but it depends on the product.
We recommend reviewing the full ingredient list, patch testing, and checking customer reviews for guidance.
We’re building guides and routines to help with this — and our Care & Custom service offers skin-focused kits and product suggestions.
✨ Members also get personalised recommendations and access to routine-building tools.
Yes. You can shop curated Aura Kits or build your own bundle — and add styled wrapping or message cards at checkout.
🎁 Gifting is personal — we help you style it that way.
Yes — Urbonaura Members receive:
Early access to drops & limited-edition kits
Free or discounted samples
Monthly mini bundles
Exclusive gifts with purchase
Bonus self-care content
🧼 Pure perks for your pure aura.
