Every movement has a process. Behind the Lens gives you access to the real-world grit, creativity and collaboration that powers Urbonaura campaigns, creator projects, and cultural drops.
🎥 See the making of our most iconic content
🔐 Members unlock raw takes, extended footage & creative breakdowns
From concept sketches to campaign rollouts, Behind the Lens pulls back the curtain on the culture, craft, and collaboration that power Urbonaura. This is where our vision becomes visual — with every thread, frame, and voice stitched into something unforgettable.
Explore the unseen. Witness how colour, emotion, and authenticity come together before the spotlight ever hits.
Take a peek behind our original shows — from camera setups to chaotic cast moments. This is the making of Urbonaura’s flagship content.
What You’ll See:
– Script tweaks, camera setups, & direction flow
– On-set reactions, re-dos, and improvisation
– Guest prep and host chemistry
– The unfiltered vibe before the final cut
From casting to concept, get the real story behind our collabs with stylists, artists, and influencers.
What You’ll See:
– Concept planning, moodboarding & aesthetic matching
– Fittings, lookbooks, and on-set style choices
– Creator chemistry & brand-creator dynamics
– Shot-building, direction tweaks & real-time inspiration
From venue builds to last-minute lineup changes — see what it takes to make an Urbonaura event feel like a movement.
What You’ll See:
– Load-ins, lighting tests, & space styling
– Talent prep, walkthroughs & playlist curations
– Brand booth setups, merch layouts & pop-up reveals
– Real reactions from behind the curtain
This is how we turn blank spaces into stories — from custom rooms to tailored gifting builds.
What You’ll See:
– Set design sketches & material selection
– Gifting curation & product pairing
– Hotel room setups, home collabs, & space transformation
– Team brainstorms and walk-throughs
Before the cameras roll — this is where the chemistry gets real. Expect slip-ups, side convos, and unfiltered cast energy.
What You’ll See:
– Host warmups, voice checks, & improv jokes
– First takes, flubbed lines, and inside jokes
– Cast banter, production reactions, & downtime clips
– What the camera almost didn’t catch
We spotlight the gear, tech, kits and cultural must-haves that keep Urbonaura moving behind the scenes.
What You’ll See:
– The creator kits: cameras, lights, & essential tools
– Shoot bags, studio gear, and editing setups
– Designer sketchpads, textile samples & fitting tricks
– The niche tools that spark every project
✅ Uncut Behind-the-Scenes Edits
✅ Access to production diaries & voice notes
✅ In-depth creator interviews & process breakdowns
✅ Exclusive behind-the-brand footage
✅ First access to callouts & casting for new campaigns
✅ Invites to on-set or virtual production tours
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Behind the Lens is Urbonaura’s behind-the-scenes hub — a deep dive into how we create our campaigns, build the brand, and bring moments to life. It’s where you’ll see the process, passion, and people that power the movement.
You’ll find:
Campaign production BTS in From Moodboard to Movement
Studio builds, styling, and creator moments in Mic Check
Series shoots and on-set chaos in Behind the Series
Room transformations and product setups in Styled Setups
Service-based styling (cleaning, customisation) in Tools of the Aura
Brand and shop-related stories in Shop Stories
Each section captures a unique part of our ecosystem.
This is for:
Creatives, stylists, and visual thinkers
Fans who want to see what happens behind the camera
Members interested in the how, not just the what
Brands, collaborators, or potential partners curious about our process
Yes — if you’re part of a collaboration, talent feature, or creative team involved in a campaign or shoot. Members and featured creators often make appearances in BTS segments.
Members can access:
Extended BTS footage
Unfiltered behind-the-scenes clips
Early looks at campaign builds
Creator commentary and voiceovers
Exclusive “before and after” transformations
It’s a closer look at the services and creative tools used in Urbonaura — from garment cleaning and embroidery to room setups and gifting. It shows how we create experiences, not just visuals.
Each BTS video connects directly to products, services, or content featured on the site. You’ll often see:
Campaign shoots tied to fashion drops
Gifting setups with shop bundles
Interviews and edits used in launch materials
Behind the Lens is updated alongside our major campaigns, product launches, and original content releases. Bookmark the page or join as a member for early access.
Because it’s the truth behind the aesthetics. It shows the chaos, colour, and care that makes Urbonaura what it is — not just polished photos, but the full creative process.
